The 8pm enquiry
A customer messages after hours, ready to buy. You reply next morning — they already booked a competitor who answered first.
Rwanda's AI company for local businesses
We find the leaks. Then we plug them. We cut StepIn Knowledge's admin work by 70% in the first 8 weeks — yours could be next.
- Kigali-basedTwo offices, real people
- RDB registeredNo: 260611043184510
- Kinyarwanda · EN · FRBuilt for local customers
A7
AI7 Assistant
● online · replies instantly
Sunday · 22:47
Muraho, do you have a room free tomorrow night?
Muraho! Yes — we have a King and a Twin available tomorrow. How many guests?
2 people. How much for the King?
45,000 RWF for the night, breakfast included. Shall I hold it for you?
Yes please
Held ✓ Can I take a name and number for the booking?
Booking confirmed · added to calendar · owner notified
The enquiry that arrives when you're asleep.
Booked at 22:51. You found out over breakfast.
The quiet bleedIt's not a big disaster.
It's not a big disaster.
It's a slow leak you can't see.
Nothing dramatic goes wrong. Customers just quietly go somewhere else, and the loss never shows up on a report.
The follow-up you forgot
Someone was interested last week. Nobody followed up, and a warm lead went cold — for no reason except there was no system.
The order that slipped
A booking gets lost between WhatsApp, a notebook, and someone's memory. The customer notices. Trust takes the hit.
Your hidden leak
See what the leak is actually costing you.
Drag the sliders to match your business. It's a rough estimate from your own numbers — the free audit finds the exact figure.
Not everyone who slips through was going to buy. Set this to what's realistic for you — we'd rather show you a smaller number you believe.
You could be losing around
779,400 RWF
every month
12 missed enquiries a week × 30% who would have bought × 50,000 RWF × 4.33 weeks. An estimate from your own numbers, not a quote.
Want to know exactly where it's leaking?
Not ready to book a call? Just leave your number.
We'll look at your business and send you the one automation we'd start with — on WhatsApp, within one business day. No pitch, no pressure.
What changes
Imagine nothing falls through the cracks again.
Every lead answered in 60 seconds
Day or night, an enquiry gets an instant, helpful reply — so the customer who's ready right now talks to you, not the competition.
Bookings captured 24/7
Appointments, orders and reservations get taken automatically and land in one clear place — even while you're closed.
Follow-ups that happen on their own
No more forgotten leads. The system nurtures interested people and tells you exactly who's ready to buy.
Real client · real result
“Before Ai7 Optivaro, I was the whole sales team. Someone messages me about my programs — I reply 3 hours later. They are gone.”
Jean de Dieu Habaguhirwa
Founder · StepIn Knowledge Business Coaching
60s
Average lead response time
24/7
Working while he sleeps
70%+
Admin time cut
Measured on StepIn Knowledge Business Coaching's own system over the first 8 weeks after go-live, comparing lead response times and hours spent on manual follow-up before and after. Your numbers will differ.
Why this works
Most automation fails because it's built before anyone finds the leak.
Someone sells you a chatbot. It answers questions nobody was asking, while the thing actually costing you customers goes untouched. You end up paying for software instead of fixing a business problem.
We find the leak first
Before we build anything we sit with your numbers: how enquiries arrive, where they stall, what a customer is worth. If the biggest leak isn't something automation fixes, we say so.
We build for one leak at a time
Not a platform. Not a rebuild. The single system that stops the biggest leak, live in weeks — so it pays for itself before you spend on the next one.
We stay on it
WhatsApp changes. Your prices change. An automation nobody maintains quietly stops working and nobody notices for months. We watch it and report what it brought in.
If the maths doesn't work, we tell you and we walk away.
The audit is free and you keep the numbers whether you hire us or not. If we don't believe automation will pay for itself in your business, we say so on the call and we don't take the project. We'd rather lose a sale than build something that doesn't earn its keep.
What we automate
See all servicesSystems that do the work you keep missing.
Built for businesses like yours
See all industriesWherever customers reach you, we fit in.
What it costsThe question isn't what it costs.
The question isn't what it costs.
It's what it's already costing you.
Every unanswered message, forgotten follow-up and missed booking is an invoice you're already paying — you just never see it. Here's ours, in the open, before you ever get on a call with us.
One-time build
1,350,000RWFonce
about $1,000 · billed in RWF or USD
We design and build your automation system end to end — and the infrastructure we build is yours, not rented. Your accounts, your data, your system. If we ever stopped working together tomorrow, it stays with you.
- We map where your business is leaking customers — before we build anything
- The system designed, built and connected to the tools you already use
- Trained on your business, your offers, your tone — in Kinyarwanda, English or French
- Your team shown exactly how to run it (no manual required)
- Tested on real conversations before it ever touches a customer
Keeps workingMonthly
675,000RWF/ month
about $500 · billed in RWF or USD
An automation isn't a poster you hang once. WhatsApp changes, AI models change, your prices change. This is what keeps it running and improving — not a subscription to software you have to learn.
- Hosting, monitoring and uptime — we watch it so you don't have to
- Security patches and platform updates as WhatsApp, AI and payment tools change
- Ongoing tuning as your business, prices and offers change
- A human on WhatsApp when you need something adjusted — not a ticket queue
- Monthly report on what the system actually brought in
Let's do the maths out loud.
Say a customer is worth 135,000 RWF to you. At 675,000 RWF a month, the system pays for itself the moment it saves five customers you would have lost — roughly one a week. Most businesses we audit are missing more than that in unanswered messages in a single weekend.
That's the only number that matters, and it's the first thing we work out with you on the audit call — using your customer value and your enquiry volume, not ours.
And if the maths doesn't work, we'll say so. If we don't believe automation will pay for itself in your business, we'll tell you on the call and we won't take the project. We'd rather lose a sale than build something that doesn't earn its keep.
Most businesses start with one system— usually WhatsApp — and add the rest once it's paid for itself. You don't need everything on day one.
Free · about 30 minutes · you leave with the numbers whether you hire us or not.
Before you decide
Honest answers.
Does this actually work for a business like mine?
If customers reach you by phone, WhatsApp, or walk-in — and some slip through — then yes. We start with a free diagnosis of your specific business, and we'll tell you honestly if automation isn't right for you yet.
Will it disrupt how my business runs today?
No. We build alongside the tools you already use, test everything before it goes live, and roll out in stages. Your day-to-day keeps running.
How long does it take?
Most systems are live within a few weeks, not months. We start with the piece that stops the biggest leak first.
Do I need to understand tech?
Not at all. You explain your business; we handle the technical side and you just see the results.
Find out exactly where you're losing money.
Book a free audit and we'll show you the gaps costing you customers — clear, honest, no commitment.